Posts by Jasmine DeFoore


Join photography lovers at the Stephen L. Clark Gallery on Saturday, May 10th from 6-9 for the
Surf, Turf & Tequila Happy Hour:
Photos & Books by Kenny Braun 
Drinks by Scott Willis & Tequila 512
Hors d’oeuvres by Jack Gilmore & Jack Allen’s Kitchen
Classic Longboards by Randy Martin & Zem Surfboards

A special event to celebrate the extended exhibit of Surf Texas.

Address: 101 W 6th St, Austin, TX 78703

This post also appeared on Pro Photo Daily

SXSW Interactive is one big photo op. In fact, the event turns Austin, Texas, into a playground of image making every March. There are the Instagram meet-ups and street-style portrait studios, and of course lots of brands with a big presence on the streets, urging passersby to post a photo of their products to Twitter.

Inside the convention center where the event is held, the lineup of panels related to content and audience engagement gave promise that the conversation would turn toward the economics of being a content creator. But unlike the SXSW music conference, which has a large panel on enforcing copyright, this year’s Interactive conference did not really touch on the business of being a photographer.


One exception was Getty Images, which had a large presence to coincide with the recent controversial announcement about the company’s new embed tool, which will make most of its archive available to blogs for free. The massive crowds of content-hungry bloggers and brands at the conference were the perfect audience for Getty, which conveniently did not have to address the many photographers who are unhappy with the move.

convention center lounge

One of the ideas floating around the conference came from the ZERO Paid Media presentation, where Joseph Jaffe and Maarten Albarda were quick to point out that the advertising market could soon reach a saturation point that is unsustainable—which of course would have a huge impact of the photography industry and other businesses, since monetizing content (online and off) now depends almost exclusively on advertising.

Jaffe and Albarda are the authors of a book (crowdfunded at Kickstarter) called Z.E.R.O: Zero Paid Media as the New Marketing Model. ZERO stands for Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity) and Owned Assets (direct to consumer channels), and, simply put, they think the future for content creators lies in cutting out distribution channels and paid advertising and instead promoting and delivering products directly to customers. Jaffe touted Beyoncé as the “queen of ZERO paid marketing,” for instance.

makeshift office

In light of Getty’s move to generate revenue (through ad sales and data collection) on the backs of photographers’ content, the idea of photographers distributing their content directly sounds promising. Photographers are the “O” in ZERO (they own the assets), but they lack a product that the general public will pay for. People will pay to listen to Beyoncé’s albums—even if vast numbers of them still illegally download them.

“If you have a great product, and you have fans, it’s a self-fulfilling prophecy” said Jaffe. Sounds like an easy formula, but for most photographers, I don’t see how it works out. Photographers have in fact been trying to reach customers directly, through crowdfunding, self-publishing, and print sales, but it’s a hard battle to wage when you are a freelancer responsible for all aspects of your business.

The idea of monetizing content came up, briefly, at the Instagramming the News panel, which drew large lines to an almost packed 800-seat ballroom. Panelists included Associated Press photographer David Guttenfelder (@dguttenfelder), Time magazine (@time) Director of Photography Kira Pollack, and Instagram Community Manager Dan Toffey (@dantoffey).

It was Toffey who mentioned people selling prints of their Instagram photos directly to fans through Instacanvas (now Twenty20) and similar sites. But beyond that, most of the talk centered around the work that Time, Guttenfelder, and a handful of other photographers with compelling Instagram accounts are doing.

Guttenfelder talked about his roots in photojournalism as a staff photographer for the Associated Press, and why he joined Instagram. “The photographers who I admire the most were not participating in this space when I started. I didn’t want to be left out of the conversation,” he said.

When AP opened an office in North Korea in 2012, he became the only western photographer with regular access to the country. “I’m able to get beyond the scripted, guarded version of the country,” he said. “I use my phone when I want to be discreet or when I want to post something that I wouldn’t put on the AP wire.”

Not surprisingly, given North Korea’s lockdown on communication within the country, Guttenfelder added, “Until last March it was against the law to bring any mobile device into the country. I had Internet access, unlike pretty much everyone else in the country. Then they opened a 3G network, and I could post pictures from the streets. This opened up a whole new world professionally for me.”



The North Korean government does not preview or censor Guttenfelder’s work. But, he said, “We have difficult discussions after they see it published.”

Toffey told the audience that his job is to tell the story of the Instagram community by showcasing the diverse events that are being documented. “We try to shape people’s view of Instagram,” he explained.

How news coverage is featured at Instagram is a topic of much discussion within the company, he said—especially lately with the conflicts in Syria and Ukraine. Unlike Guttenfelder, whose job is to travel to wars and natural disasters, everyday users on Instagram can show a glimpse of their lives in a different way. This is especially important in areas like Syria that are, as Pollack pointed out, “severely under-reported. Many of the images [we see] are from the activists”.

Toffey shared images from Malek Blackhatoviche, aka @syriandeveloper. Backhatoviche, who describes himself in his Instagram profile as a “Freedom Fighter,” started posting pictures before the Syrian civil war exploded. “I was being brought along on this person’s existence,” he said. “There would be four or five photos of rubble and then a cat photo.” The images by Blackhatoviche allow viewers to ride along amid the chaos. “The dust hasn’t settled in his photos,” Toffey added. And unlike a journalist who needs to maintain a neutral stance, individuals can caption and hashtag images that show they are not unbiased viewers.

On the domestic front, Toffey highlighted the images of Instagram user @greggboydston, a USFS Hotshot and brewery worker in Mammoth Lakes, California. His feed, a mix of backcountry snow sports, hanging out with friends, and fighting fires, gives people an intimate look at his life.





Pollack shared the feed of @satyaar, whose work was discovered when he started following the Instagram account of Time’s international photo editor. “As an editor, you’re finding talent in places you wouldn’t know. He’s an interesting example of the kind of people you find when you go down the rabbit hole of people’s feeds,” Pollack said.



All three panelists talked enthusiastically about the speed by which images can be distributed through Instagram. Guttenfelder reflected on covering Typhoon Haiyan in the Philippines. “Photographers cover natural disasters because we want to get an immediate response from people by photographing the needs on the ground. I wasn’t prepared for how immediate [the response] was. Filipinos were so grateful that I was using [Instagram].”

Guttenfelder posted photos of a Filipino hospital with no neonatal care. “They moved all these babies into a chapel and [were] manually pumping oxygen to try and keep them alive. The commenters rallied to get a generator there,” he said. “It was an immediate response in a way I wasn’t prepared for. This started lots of conversations about the power of this immediacy.”

Time’s Hurricane Sandy coverage also leveraged Instagram’s speed. “We put five photographers on assignment,” said Pollack. “It was a highly visual story and we gave the photographers the keys to the car. These pictures moved so fast. We were seeing the images for the first time as [the photographers] were filing.”


The idea that everyone is experimenting, and that no one has any real answers about the impact of Instagram, came up repeatedly. Asked what Instagram’s role in the future of news photography was, Toffey mused, “We’re still trying to figure out where we fit in.”

We are so excited to be hosting our first fundraiser, with 100% of proceeds benefitting SafePlace, at the kick off party for the 3rd annual Texas Photo Roundup.

Nationally and internationally recognized Texas photographers have donated prints for the auction including Dan Winters, Jody Horton, Wyatt McSpadden and many more. Agave Print has generously donated printing services and Hops & Grain and Treaty Oak will provide libations for the evening. ALC Steaks will be on hand to share their signature appetizers.

In keeping with ILTP’s mission of giving back to the Texas community, 100% of proceeds from the auction will go to SafePlace. Safe Place is an Austin-based non profit that provides safety for individuals and families affected by sexual and domestic violence. They have been working in Austin for 40 years, providing extensive community outreach, education and prevention programs.

Here are just a few of the prints that you can bid on! Bidding will take place Thursday, February 28, 7:30 – 9:30pm. Hope to see you there!

828 West 6th Street
Austin, Texas 78703
7:30 – 10:30 pm (bidding from 7:30 – 9:30 pm)

Parking available in the parking garage directly behind GSD&M (enter on Henderson).

Huge thanks to Jennifer Whitney for organizing this print auction!


© Adam Voorhes


©Dennis Darling


© Lisa Krantz


© Scott Dalton



Special thanks to all of the sponsors of the 2014 Texas Photo Roundup!






Media Sponsors


Creative Community Support by

Great event coming up at Photogroup. Documentary photographer Matt Rainwaters will be sharing work and stories.

Thursday, February 20
6:30pm – 9pm
Photogroup Austin

Read our interview with Matt at


The Roundup is right around the corner (Feb 27 – March 1) and although many events are sold out, there are still some great, and affordable, opportunities to be a part of the festivities.

The following events are $10 or less, or free!


Behind the scenes tour of Magnum Collection at Ransom Center - Free but Space is limited so you MUST Register. (Update: As of 2/14/14 this event is sold out)


Public kick off party at GSD&M - Free Space is limited so you MUST RSVP.


Guerrilla Marketing, presented by Photoshelter - Free for ACP, ASMP and Photoshelter members, $10 for others


Larry Fink lecture and book signing - ACP Members $5, ASMP Members, Students, Military, Retired $15, Non-members $25


©LarryFink_Fashion, Detour_1-99(Plimpton)


Websites that Work, presented by Wonderful Machine - Free for ACP, ASMP and Wonderful Machine members, $10 for others



© Scott Newton

© Scott Newton


© Dennis Burnett
We’d love for you to join us! Registration links at


The countdown is on to the 3rd Annual Texas Photo Roundup! We are so excited to be bringing so many creative people together in fabulous Austin, Texas.

To celebrate, we’re giving away one amazing prize: a spot in the 2-day Andy Anderson workshop (a $975 value). This hands-on workshop will help photographers hone in on what it takes to make unique and compelling lifestyle images and portraits, while also staying true to the client’s needs.

How to enter: Post a photo of the oddest or most-loved item in your camera bag to Instagram and tag @ilovetexasphoto and @txroundup. Entries posted between 12:01am on Wednesday, February 5 and 11:59 pm on Wednesday, February 12 will be eligible.

One winner will be chosen at random and announced on Instagram on Thursday, February 13. If the winner does not confirm receipt of win by 11:59pm on Friday, February 14, a runner-up will be selected.

Andy Anderson began his photography career as the first staff photographer for Men’s Journal and currently shoots for some of the biggest and best advertising agencies in the world on brands such as Adidas, Asics, The US Army and Marines, Diner’s Club International, Dodge RAM, Emirates Air, Barbados Tourism, Fiji Tourism, GoRV, Harley Davidson, Hummer, Kodak, Liberty Mutual, Hyatt, Nike, Verizon, Visa, Western Union and numerous state tourism campaigns. His editorial clients include Outside, Stern,Audubon, Condé Nast Traveler, Town and Country and was instumental with Garden and Gun magazine success as the first contributing photographer. He was also one the 9 photographers whose work appeared in the RAM-GOD CREATED A FARMER Super Bowl Commercial in 2013.

His work has been recognized by numerous award shows, The New York Art Directors Club, Communication Arts, and Graphis and was nominated for Life Magazine “Eisie Award” for excellence in photojournalism. He was a finalist for the MPA Kelly awards for Creative Excellence In Magazine Advertising and winner of the Gold Addy Award for self-promotion in print advertising. The Forbes Gallery has work of his in their permanent collection and his work was featured in an exhibition at The Art Institute of Boston. He was given the opportunity to be one of twelve select photographers invited to document the XIX Olympic Winter Games in Salt Lake City.


If you’re a fan of great magazine photography and art direction, you don’t want to miss this talk. Award-winning commercial and editorial photographer Randal Ford and acclaimed Texas Monthly Creative Director TJ Tucker will be talking at The Contemporary. TJ and Randal have shot 16 Texas Monthly covers together over the last 6 years, and surely will have lots of great stories to tell!

From Randal’s blog:

We will be discussing my entry into the photographic world, The Amazing Faith of Texas book, our Texas Monthly covers, the ‘making of’ some of my images, and stories both insightful, humorous, and possibly embarrassing.  It’s sure to be fun and entertaining.  Oh, and it’s free!  

12:30 PM – 1:30 PM at The Contemporary Austin – Jones Center.

Jones Center
700 Congress Avenue
Austin, Texas 78701

Address: 700 Congress Avenue Austin, Texas 78701

We’re looking for Instagrammers to join us in documenting every day life around Texas.

One photographer will take control of our Instagram account for 3 days, posting anything and everything they like from their town. Then they’ll pass the baton to someone in another part of our great state!

Rules? We don’t have many, but here they are:

  • - Images must be made on your phone, shot in Texas and uploaded the same day
  • - No overtly commercial posts
  • - Please post about 3-5 pictures a day
  • - Tag @ilovetexasphoto and your own instagram account name in your caption
  • - Share on your social media accounts
  • - Hashtag your photos with details. Who, what, when, where.
  • - Please keep things PG-13. People of all ages follow this account.


Would you like to shoot for a few days? Contact us and tell us your account name and what you’re likely to shoot.

Late night burger at smashburger. By @kwrez #atx #iltp #austin

mrsasoflate @pollylarue the @ilovetexasphoto Baton needs to be passed to you!!!
About 2 hours ago

The world outside my window. By @kwrez #atx #austin #iltp

My living room. 3:01pm by @kwrez #austin #atx

paige_morse Awesome.
About 22 hours ago
kwrez @paige_morse thank you!
About 22 hours ago
amyjasek Curtain bacon!
About 21 hours ago
tashistation Love this! (And all your photos!) @kwrez
About 6 hours from now
kwrez @tashistation thank you! 😘
About 6 hours from now

I love bingo. photo by @kwrez #austin #atx #texas #ilovetexasphoto #iltp

woatsnack @onesquaremile
About 22 hours ago

South austin morning. By @kwrez #atx #austin #iltp

stephenmurray_ @katyisatree
About 1 day ago
itsonwithzwaan @frng reminds me of your photo.
About 24 hours ago

That's it for today! See you guys tomorrow 👋 -@kwrez

indianpython I wanna be there
About 1 day ago

Kitties are loving this weather. Photo by @kwrez

hinesalmy Love a tuxedo kitty. Look @acarvin
About 18 hours ago

The heat is back! Photo by @kwrez

By @kwrez for @ilovetexasphoto #atx #austin

Good morning fellow Texans! @kwrez here. I'm a 26 year old portrait photographer living in Austin. I am excited to show you guys Austin from my perspective over the next 3 days!

cameracait Where is this?? I need to go!
About 2 days ago
kwrez @cameracait blazer tag on Ben White!
About 2 days ago
cameracait @kwrez ohhhh duh! I see it now. Awesome.
About 2 days ago
rrwyatt Lol, I drive by it every day:)
About 1 day ago

The #ILTP baton is passing to @kwrez April 23, 24 & 25! Interested in taking the baton? Contact us at

tinysherpa @ilovetexasphoto @kwrez oh this will be a top notch few days!
About 2 days ago
artdivacreative Yay @kwrez !
About 2 days ago
cabezahueca @jenntronic sign up and take pics!!!
About 18 hours ago
amyvcooper Awwwyeah @kwrez
About 1 day ago
ryanhargrave @christyhargrave
About 21 hours ago

Reflections of above in public art.

photoatomic Oh also it was real. Be cool and have a good summer guys.
About 2 days ago
tashistation really enjoyed your take on things @photoatomic.
About 2 days ago
photoatomic Thanks! Really appreciate that @tashistation
About 2 days ago

The Cityplace DART station looks nice at golden hour.

jme711 Beautiful Shot!
About 2 days ago

A slightly different take on this new landmark.

breakawaybackpacker Where in Texas are these pics from?
About 3 days ago
ilovetexasphoto Dallas, TX
About 3 days ago
vikingkjorlie Pool cue
About 3 days ago
kimmypalmer Eyeball!!
About 3 days ago
shawnfromdallas #tonytasset
About 3 days ago

Lots of nice light downtown.

bestoffredericksburgtx Beautiful!
About 3 days ago

"I'd like to solve the puzzle." -@photoatomic

kesness That thing makes me giggle every day.
About 3 days ago
meganeliseortiz What does it say? #sorry
About 3 days ago
lisevintagelighting Great name, @meganeliseortiz ;)
About 3 days ago
vinny_photo @meganeliseortiz thanks giving square check the geo tag hahaha 🙊
About 3 days ago

The Barbie Dream Condo. ™

appelezmoivan I didn't realize the baton had been passed to you, but as soon as I saw this photo I knew it was yours. @photoatomic
About 4 days ago
photoatomic 😅 thx @appelezmoivan
About 3 days ago

I'm guessing the tree came before the sidewalk.

likelylass :(
About 4 days ago
tashistation one of my favorite baton images. :)
About 2 days ago
tashistation @photoatomic
About 2 days ago

I heard you like buildings so we put a building on your building.

breakawaybackpacker I love reflections. 👍❤️
About 4 days ago
bps338 Great caption !
About 4 days ago
coerver Yo dawg
About 4 days ago
libertadleal Lol love the caption
About 4 days ago
hayleyshelton127 So you can look at a building while you're looking at a building!
About 4 days ago

Office decor.

suespuetz My 3-yr log grandson looooves this one.
About 3 days ago
tashistation Love your photos!
About 3 days ago

Like and comment and see more at

ILTP Baton is inspired by the fantastic NYC Baton, which spawned the RDU Baton, and will surely lead to others around the world. Thanks to John De Guzman for sharing your brainchild with us!

Tuesday, October 8, 2013 / Austin

Join us for October’s Creative Mass at Cover-3! This event is open to members and non-members. It is a great opportunity for non-members to come out and find out more about AIGA.

We have the patio area rain or shine!

Creative Mass happens once a month on the second Tuesday of that month. It is when and where Austin creatives meet, mingle, and throw back a cocktail or two. Creative Mass rotates venues at North, South, East and Central Austin locations.

For more info please contact:
Jess Moss, Creative Mass Chair

Tuesday, October 8, 2013
6:00 PM – 8:00 PM
Cover 3
2700 W. Anderson Lane
Austin, Texas 78757

- See more at:

Address: 2700 W. Anderson Lane, Austin, texas