Posts by Jasmine DeFoore


Join photography lovers at the Stephen L. Clark Gallery on Saturday, May 10th from 6-9 for the
Surf, Turf & Tequila Happy Hour:
Photos & Books by Kenny Braun 
Drinks by Scott Willis & Tequila 512
Hors d’oeuvres by Jack Gilmore & Jack Allen’s Kitchen
Classic Longboards by Randy Martin & Zem Surfboards

A special event to celebrate the extended exhibit of Surf Texas.

Address: 101 W 6th St, Austin, TX 78703

This post also appeared on Pro Photo Daily

SXSW Interactive is one big photo op. In fact, the event turns Austin, Texas, into a playground of image making every March. There are the Instagram meet-ups and street-style portrait studios, and of course lots of brands with a big presence on the streets, urging passersby to post a photo of their products to Twitter.

Inside the convention center where the event is held, the lineup of panels related to content and audience engagement gave promise that the conversation would turn toward the economics of being a content creator. But unlike the SXSW music conference, which has a large panel on enforcing copyright, this year’s Interactive conference did not really touch on the business of being a photographer.


One exception was Getty Images, which had a large presence to coincide with the recent controversial announcement about the company’s new embed tool, which will make most of its archive available to blogs for free. The massive crowds of content-hungry bloggers and brands at the conference were the perfect audience for Getty, which conveniently did not have to address the many photographers who are unhappy with the move.

convention center lounge

One of the ideas floating around the conference came from the ZERO Paid Media presentation, where Joseph Jaffe and Maarten Albarda were quick to point out that the advertising market could soon reach a saturation point that is unsustainable—which of course would have a huge impact of the photography industry and other businesses, since monetizing content (online and off) now depends almost exclusively on advertising.

Jaffe and Albarda are the authors of a book (crowdfunded at Kickstarter) called Z.E.R.O: Zero Paid Media as the New Marketing Model. ZERO stands for Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity) and Owned Assets (direct to consumer channels), and, simply put, they think the future for content creators lies in cutting out distribution channels and paid advertising and instead promoting and delivering products directly to customers. Jaffe touted Beyoncé as the “queen of ZERO paid marketing,” for instance.

makeshift office

In light of Getty’s move to generate revenue (through ad sales and data collection) on the backs of photographers’ content, the idea of photographers distributing their content directly sounds promising. Photographers are the “O” in ZERO (they own the assets), but they lack a product that the general public will pay for. People will pay to listen to Beyoncé’s albums—even if vast numbers of them still illegally download them.

“If you have a great product, and you have fans, it’s a self-fulfilling prophecy” said Jaffe. Sounds like an easy formula, but for most photographers, I don’t see how it works out. Photographers have in fact been trying to reach customers directly, through crowdfunding, self-publishing, and print sales, but it’s a hard battle to wage when you are a freelancer responsible for all aspects of your business.

The idea of monetizing content came up, briefly, at the Instagramming the News panel, which drew large lines to an almost packed 800-seat ballroom. Panelists included Associated Press photographer David Guttenfelder (@dguttenfelder), Time magazine (@time) Director of Photography Kira Pollack, and Instagram Community Manager Dan Toffey (@dantoffey).

It was Toffey who mentioned people selling prints of their Instagram photos directly to fans through Instacanvas (now Twenty20) and similar sites. But beyond that, most of the talk centered around the work that Time, Guttenfelder, and a handful of other photographers with compelling Instagram accounts are doing.

Guttenfelder talked about his roots in photojournalism as a staff photographer for the Associated Press, and why he joined Instagram. “The photographers who I admire the most were not participating in this space when I started. I didn’t want to be left out of the conversation,” he said.

When AP opened an office in North Korea in 2012, he became the only western photographer with regular access to the country. “I’m able to get beyond the scripted, guarded version of the country,” he said. “I use my phone when I want to be discreet or when I want to post something that I wouldn’t put on the AP wire.”

Not surprisingly, given North Korea’s lockdown on communication within the country, Guttenfelder added, “Until last March it was against the law to bring any mobile device into the country. I had Internet access, unlike pretty much everyone else in the country. Then they opened a 3G network, and I could post pictures from the streets. This opened up a whole new world professionally for me.”



The North Korean government does not preview or censor Guttenfelder’s work. But, he said, “We have difficult discussions after they see it published.”

Toffey told the audience that his job is to tell the story of the Instagram community by showcasing the diverse events that are being documented. “We try to shape people’s view of Instagram,” he explained.

How news coverage is featured at Instagram is a topic of much discussion within the company, he said—especially lately with the conflicts in Syria and Ukraine. Unlike Guttenfelder, whose job is to travel to wars and natural disasters, everyday users on Instagram can show a glimpse of their lives in a different way. This is especially important in areas like Syria that are, as Pollack pointed out, “severely under-reported. Many of the images [we see] are from the activists”.

Toffey shared images from Malek Blackhatoviche, aka @syriandeveloper. Backhatoviche, who describes himself in his Instagram profile as a “Freedom Fighter,” started posting pictures before the Syrian civil war exploded. “I was being brought along on this person’s existence,” he said. “There would be four or five photos of rubble and then a cat photo.” The images by Blackhatoviche allow viewers to ride along amid the chaos. “The dust hasn’t settled in his photos,” Toffey added. And unlike a journalist who needs to maintain a neutral stance, individuals can caption and hashtag images that show they are not unbiased viewers.

On the domestic front, Toffey highlighted the images of Instagram user @greggboydston, a USFS Hotshot and brewery worker in Mammoth Lakes, California. His feed, a mix of backcountry snow sports, hanging out with friends, and fighting fires, gives people an intimate look at his life.





Pollack shared the feed of @satyaar, whose work was discovered when he started following the Instagram account of Time’s international photo editor. “As an editor, you’re finding talent in places you wouldn’t know. He’s an interesting example of the kind of people you find when you go down the rabbit hole of people’s feeds,” Pollack said.



All three panelists talked enthusiastically about the speed by which images can be distributed through Instagram. Guttenfelder reflected on covering Typhoon Haiyan in the Philippines. “Photographers cover natural disasters because we want to get an immediate response from people by photographing the needs on the ground. I wasn’t prepared for how immediate [the response] was. Filipinos were so grateful that I was using [Instagram].”

Guttenfelder posted photos of a Filipino hospital with no neonatal care. “They moved all these babies into a chapel and [were] manually pumping oxygen to try and keep them alive. The commenters rallied to get a generator there,” he said. “It was an immediate response in a way I wasn’t prepared for. This started lots of conversations about the power of this immediacy.”

Time’s Hurricane Sandy coverage also leveraged Instagram’s speed. “We put five photographers on assignment,” said Pollack. “It was a highly visual story and we gave the photographers the keys to the car. These pictures moved so fast. We were seeing the images for the first time as [the photographers] were filing.”


The idea that everyone is experimenting, and that no one has any real answers about the impact of Instagram, came up repeatedly. Asked what Instagram’s role in the future of news photography was, Toffey mused, “We’re still trying to figure out where we fit in.”

We are so excited to be hosting our first fundraiser, with 100% of proceeds benefitting SafePlace, at the kick off party for the 3rd annual Texas Photo Roundup.

Nationally and internationally recognized Texas photographers have donated prints for the auction including Dan Winters, Jody Horton, Wyatt McSpadden and many more. Agave Print has generously donated printing services and Hops & Grain and Treaty Oak will provide libations for the evening. ALC Steaks will be on hand to share their signature appetizers.

In keeping with ILTP’s mission of giving back to the Texas community, 100% of proceeds from the auction will go to SafePlace. Safe Place is an Austin-based non profit that provides safety for individuals and families affected by sexual and domestic violence. They have been working in Austin for 40 years, providing extensive community outreach, education and prevention programs.

Here are just a few of the prints that you can bid on! Bidding will take place Thursday, February 28, 7:30 – 9:30pm. Hope to see you there!

828 West 6th Street
Austin, Texas 78703
7:30 – 10:30 pm (bidding from 7:30 – 9:30 pm)

Parking available in the parking garage directly behind GSD&M (enter on Henderson).

Huge thanks to Jennifer Whitney for organizing this print auction!


© Adam Voorhes


©Dennis Darling


© Lisa Krantz


© Scott Dalton



Special thanks to all of the sponsors of the 2014 Texas Photo Roundup!






Media Sponsors


Creative Community Support by

Great event coming up at Photogroup. Documentary photographer Matt Rainwaters will be sharing work and stories.

Thursday, February 20
6:30pm – 9pm
Photogroup Austin

Read our interview with Matt at


The Roundup is right around the corner (Feb 27 – March 1) and although many events are sold out, there are still some great, and affordable, opportunities to be a part of the festivities.

The following events are $10 or less, or free!


Behind the scenes tour of Magnum Collection at Ransom Center - Free but Space is limited so you MUST Register. (Update: As of 2/14/14 this event is sold out)


Public kick off party at GSD&M - Free Space is limited so you MUST RSVP.


Guerrilla Marketing, presented by Photoshelter - Free for ACP, ASMP and Photoshelter members, $10 for others


Larry Fink lecture and book signing - ACP Members $5, ASMP Members, Students, Military, Retired $15, Non-members $25


©LarryFink_Fashion, Detour_1-99(Plimpton)


Websites that Work, presented by Wonderful Machine - Free for ACP, ASMP and Wonderful Machine members, $10 for others



© Scott Newton

© Scott Newton


© Dennis Burnett
We’d love for you to join us! Registration links at


The countdown is on to the 3rd Annual Texas Photo Roundup! We are so excited to be bringing so many creative people together in fabulous Austin, Texas.

To celebrate, we’re giving away one amazing prize: a spot in the 2-day Andy Anderson workshop (a $975 value). This hands-on workshop will help photographers hone in on what it takes to make unique and compelling lifestyle images and portraits, while also staying true to the client’s needs.

How to enter: Post a photo of the oddest or most-loved item in your camera bag to Instagram and tag @ilovetexasphoto and @txroundup. Entries posted between 12:01am on Wednesday, February 5 and 11:59 pm on Wednesday, February 12 will be eligible.

One winner will be chosen at random and announced on Instagram on Thursday, February 13. If the winner does not confirm receipt of win by 11:59pm on Friday, February 14, a runner-up will be selected.

Andy Anderson began his photography career as the first staff photographer for Men’s Journal and currently shoots for some of the biggest and best advertising agencies in the world on brands such as Adidas, Asics, The US Army and Marines, Diner’s Club International, Dodge RAM, Emirates Air, Barbados Tourism, Fiji Tourism, GoRV, Harley Davidson, Hummer, Kodak, Liberty Mutual, Hyatt, Nike, Verizon, Visa, Western Union and numerous state tourism campaigns. His editorial clients include Outside, Stern,Audubon, Condé Nast Traveler, Town and Country and was instumental with Garden and Gun magazine success as the first contributing photographer. He was also one the 9 photographers whose work appeared in the RAM-GOD CREATED A FARMER Super Bowl Commercial in 2013.

His work has been recognized by numerous award shows, The New York Art Directors Club, Communication Arts, and Graphis and was nominated for Life Magazine “Eisie Award” for excellence in photojournalism. He was a finalist for the MPA Kelly awards for Creative Excellence In Magazine Advertising and winner of the Gold Addy Award for self-promotion in print advertising. The Forbes Gallery has work of his in their permanent collection and his work was featured in an exhibition at The Art Institute of Boston. He was given the opportunity to be one of twelve select photographers invited to document the XIX Olympic Winter Games in Salt Lake City.


If you’re a fan of great magazine photography and art direction, you don’t want to miss this talk. Award-winning commercial and editorial photographer Randal Ford and acclaimed Texas Monthly Creative Director TJ Tucker will be talking at The Contemporary. TJ and Randal have shot 16 Texas Monthly covers together over the last 6 years, and surely will have lots of great stories to tell!

From Randal’s blog:

We will be discussing my entry into the photographic world, The Amazing Faith of Texas book, our Texas Monthly covers, the ‘making of’ some of my images, and stories both insightful, humorous, and possibly embarrassing.  It’s sure to be fun and entertaining.  Oh, and it’s free!  

12:30 PM – 1:30 PM at The Contemporary Austin – Jones Center.

Jones Center
700 Congress Avenue
Austin, Texas 78701

Address: 700 Congress Avenue Austin, Texas 78701

We’re looking for Instagrammers to join us in documenting every day life around Texas.

One photographer will take control of our Instagram account for 3 days, posting anything and everything they like from their town. Then they’ll pass the baton to someone in another part of our great state!

Rules? We don’t have many, but here they are:

  • - Images must be made on your phone, shot in Texas and uploaded the same day
  • - No overtly commercial posts
  • - Please post about 3-5 pictures a day
  • - Tag @ilovetexasphoto and your own instagram account name in your caption
  • - Share on your social media accounts
  • - Hashtag your photos with details. Who, what, when, where.
  • - Please keep things PG-13. People of all ages follow this account.


Would you like to shoot for a few days? Contact us and tell us your account name and what you’re likely to shoot.

Had fun adventures in the @fortworthstockyards today! Beautiful day outside. Photo by @britishsam.

cscott42 Will be there shortly
About 15 hours ago
datshelby Moving back soon <3
About 12 hours ago

Adventuring in the @fortworthstockyards with @josephmaynes today! Awesome dude. Taking some pictures before our first Easter services at @highridgechurch today! Photo by @britishsam.

This rustic barn is located directly next to a gas station in Aledo, TX. I'd never even noticed this barn till the other week. Have to explore more. Photo by @britishsam.

Good night, Texas. I leave you with this shot from Downtown today. See you in the morning for more adventures! Thanks to @addie_amber for going with me today :) Photo by @britishsam.

txnmysoul @smittydfwtx Just saying.... 😜
About 16 hours ago

"...An idea lives on..." Photo by @britishsam.

allibernardi @siuctaus - have you been?
About 18 hours ago

This beautiful mural is found in the newly renovated @sundancesquare in the center of @ftworthtexas. Photo by @britishsam.

questermark Great shot! It should be noted that the mural has been there for decades...
About 1 day ago
ilovetexasphoto @questermark Yes haha!
About 1 day ago
jmabray @britishsam take some pictures of the lighting tonight.... I know the guy who did that...
About 1 day ago

A look down Main Street. Photo by @britishsam.

lolo399 @buckleysean you should sign up and do this! @michelle_r_regan -don't you think?!
About 1 day ago
buckleysean @lolo399 I should! I just followed them
About 1 day ago
michelle_r_regan @lolo399 @buckleysean Yessss! #nutthins
About 18 hours ago

Just in case you've never seen the beautiful ceiling of the @basshall. Excited to get out of school and adventure in Fort Worth! Photo by @britishsam. #ilovetexasphoto

kadysiobhan For many, many Texans, this Sunday marks the most important holiday of the year. And Good Friday is an important day leading up to it. Thank you for sharing and wishing you a happy Easter.
About 2 days ago
chelsealynnnn One of my favorites :) love it, Sam! ☺️
About 2 days ago
rileygoodman @kayliecrosby perfection ❤️
About 2 days ago
kayliecrosby @rileygoodman YES😍
About 2 days ago
emilymore Beautiful. Thank you.
About 2 days ago

Goodnight from rainy Downtown Fort Worth! Just enjoyed the final dress rehearsal of The Pearl Fishers from @fortworthopera at @basshall. Great show! Photo by @britishsam.

rileyun Great photo
About 2 days ago
normalsanillusion My favorite place is right across the street!
About 2 days ago
cmw_806 I miss BPH.
About 2 days ago
jme711 Perfect Shot!! ;)
About 2 days ago
basshall Beautiful photo, @britishsam
About 2 days ago

A barn I found in the rain. Deep in the heart of Texas! Photo by @britishsam.

zeexbow @brody2morrow
About 2 days ago
lala5215 @kimmyd521 @devin__eleven
About 2 days ago
brody2morrow I know where that is @zeexbow
About 1 day ago

This is a giant cow statue that has become a local landmark in Aledo. Photo by @britishsam. #ilovetexasphoto

jernigancl ...and seasonally decorated. :)
About 3 days ago
cowtownchic 👍😊
About 3 days ago
jxg16 Eat more chikin
About 3 days ago

Captured this classic shot right by my house. This is something you don't see everyday. Photo by @britishsam. #ilovetexasphoto

roamingcamera Sweet ride
About 3 days ago
rstokes10 @jsharratt @livbydesign Hey! Aledo!
About 3 days ago
leslierivaskelly @ck3rdeye
About 3 days ago
apriltwilson Aledo awesome!!!
About 3 days ago
josephmaynes Great!
About 3 days ago

My beautiful town of Aledo,TX. Located in Western DFW, Aledo is a fast-growing city. We recently made news for the Aledo High School football team being accused of bullying for beating a school 91-0. Love this beautiful place! Photo by @britishsam. #ilovetexasphoto

christine_marie18 @tbake_tcu lol
About 3 days ago
cmw_806 Love Ft. Worth and Aledo. I'm from around that area. Looking forward to all of the pics. #homesickTexan #texanINillinos
About 3 days ago
bryancox4 amen
About 3 days ago
bryancox4 It's where the West starts @clayadams
About 3 days ago
mrjohnson721 I love your Aledo pics! I live there and it is a great town
About 3 days ago

Howdy, Texas! My name is Sam Gmuer (@britishsam). I'm originally from Manchester, England, and moved to the States on my 5th birthday. I'm a senior in high school at the Fort Worth Academy of Fine Arts (#FWAFA), where I do theatre, musical theatre, and piano. In the fall I will be attending The King's University (@tkugateway) and pursue full-time ministry. I go to the best church ever, Highridge Church (@highridgechurch). I run Texas Community (@texascommunity) with @ewingeric and @josephmaynes, and we feature Texas photographers every day, so go say hi! Oh, and I'm boyfriend to the lovely @addie_amber. I'll be posting pictures from my home of Aledo, TX, and nearly locations this weekend! Looking forward to this fun experience.

texasjeff Looking forward to pics from the Fort Worth area!
About 2 days ago
heathercuriel Looking forward to pics from a high schooler!
About 3 days ago
britishsam @texasjeff @heathercuriel Thanks! Excited for the opportunity.
About 3 days ago
hannahruth4 What kind of ministry do you want to go into? Like what denomination?
About 3 days ago
ilovetexasphoto @hannahruth4 Nondenominational :)
About 2 days ago

This spectacular photo by Dallas-based photographer Mike Mezeul II is for sale in the @ilovetexasphoto shop, available in 8x12" ($55) and 16x24" ($155). Mike made this image in a bluebonnet field in Ennis. He worked through the night and early morning making multiple exposures. The end result is stunning. A great print for home or office. Visit #lunareclipse #bloodmoon #bluebonnets #ennis #texas #nightphotography @mikemezphoto

_insta_fran_ @samasaurusrex might have to purchase.
About 3 days ago
theahobby @halliegluk
About 3 days ago
mossbrosmum @mossclanmojo @kelleywenzel
About 3 days ago
brett_brett @nuclearmama
About 3 days ago
ceejerina @barbarahosler
About 3 days ago

The #ILTP baton is passing to @britishsam April 17, 18 & 19! If you're interested in taking the baton contact us via

kobywheeler He deserves this one!! Can't wait.
About 3 days ago
britishsam @chelsealynnnn @kobywheeler Thanks guys! I'm pumped.
About 3 days ago
southtexasmama Someone needs to do some H-town!!!
About 3 days ago
rachelleartdiva Howdy @ilovetexasphoto ! 💙 what y'all are doing! About how long does it take to hear back about baton inquiries?
About 3 days ago
ckwhiteside @whitogreen
About 3 days ago

Join us tomorrow (4/17) at Lee Harvey's from 6-8pm for #ILTP's 2nd Dallas Happy Hour!

onecoolkat So excited!
About 3 days ago
kaigner Where?
About 3 days ago
tuckerae Y'all ever doing a meet up in Houston?
About 3 days ago
dinahjean @thephotodivision
About 2 days ago
ilovetexasphoto @tuckerae we haven't done one in Houston yet but would love to! If you'd be interested in helping organize one, let us know. Contact us through Thanks! That goes for any cities around tx!
About 3 days ago

And a final sign off from my weekend running around San Antonio. Thank you for spending a few days with me, and follow me @thathollabackgirl for more sight seeings and random musings from my life. Have a beautiful week!

I grew up in San Antonio and never knew there was a Drive In Theatre near Mission Historical Park!

jenna_conley_ Never been to one!
About 6 days ago
pherntx Lots of childhood memories here.
About 6 days ago
queenoftacostx Southside is da best!
About 6 days ago
briwho Man, I miss going to the drive in:(
About 6 days ago
chuck4x5 Very nice 🌵
About 6 days ago

Like and comment and see more at

ILTP Baton is inspired by the fantastic NYC Baton, which spawned the RDU Baton, and will surely lead to others around the world. Thanks to John De Guzman for sharing your brainchild with us!

Tuesday, October 8, 2013 / Austin

Join us for October’s Creative Mass at Cover-3! This event is open to members and non-members. It is a great opportunity for non-members to come out and find out more about AIGA.

We have the patio area rain or shine!

Creative Mass happens once a month on the second Tuesday of that month. It is when and where Austin creatives meet, mingle, and throw back a cocktail or two. Creative Mass rotates venues at North, South, East and Central Austin locations.

For more info please contact:
Jess Moss, Creative Mass Chair

Tuesday, October 8, 2013
6:00 PM – 8:00 PM
Cover 3
2700 W. Anderson Lane
Austin, Texas 78757

- See more at:

Address: 2700 W. Anderson Lane, Austin, texas