2014 Texas Photo RoundUp Social Media Panel. Photo courtesy of David Weaver.

2014 Texas Photo RoundUp Social Media Panel. Photo courtesy of David Weaver.

I attended the Texas Photo Roundup Panel: Social Media, Brands and Photographers last week in Austin. Moderated by A Photo Editor’s Rob Haggart, the panel included talent from across the country. Whitney Johnson, Director of Photography at The New Yorker, presented work from The New Yorker’s two Instagram accounts. The @newyorkermag account is PR focused and supports the magazine. The @newyorkerphoto account pays a day rate for photographers to take over the account for a week at a time. The latter works as a supplemental publishing platform and highlights the photographers with whom the magazine assigns print work. Johnson said allowing photographers this kind of freedom is a risk for The New Yorker; but it allows them to publish in real-time, even faster than on their own website. She showed some compelling photography by Radcliffe Roye who was shooting for her during Superstorm Sandy. Conflict photographer Benjamin Lowy captured our attention with some serious (and occasionally hilarious) images and insight. Lowy discussed Instagram as a publishing platform and also as a photographer’s legacy.

Without our pictures, the story doesn’t exist. They need us.

Lowy also discussed the state of being a photographer in the digital age.  “Sometimes we get treated as the help… but without our pictures, the story doesn’t exist. They need us.” The conversation often changed to photographer’s rights and compensation, which is always on our minds. Lowy even challenged The New Yorker’s rates at one point during the discussion; to which Johnson replied: “We’re really lagging behind (on updating photographer’s day rates).” The discussion then moved into the audience, where an editor for Bloomberg maintained that it’s up to photo directors to push for higher rates for photographers. “The day rate hasn’t changed since 1984,” Lowy replied.

A modern vibrant brand is passionately visual, speaks fluently agnostic of platform, and is a true patron of the arts.

Maury Postal is an eloquent and inspired Associate Creative Director from Ogilvy, who presented some beautiful work and philosophy from a campaign he produced with The Lincoln Motor Company. Postal has a unique, forward approach towards visual branding. He not only challenges his clients to see differently but also his photographers. Postal asserted that a modern vibrant brand is passionately visual, speaks fluently agnostic of platform, and is a true patron of the arts. Mobile photography superstar Steph Goralnick let us in on her secrets of luck, collaboration, and building a six digit social media following. Postal reminded us that quality is just as important as quantity. The panel also discussed what to post: where and how often; from Instagram to Tumblr, Twitter, and Facebook (with its punishing algorithms). Lowy commented that awareness of your following can sometimes get the best of you. Knowing what is going to get you likes versus what will get you unfollowed can start to inform what you choose to post. Matt Heindl from Razorfish presented a unique interactive campaign for Mercedes in which the photographer with the most likes got to keep the car he was loaned for the project. You can view the campaign here, they might even let you borrow the car.

Social media is the new print.

Overall takeaway: Social media is the new print, and creatives are challenging their clients to do new things. Advertising is being reinterpreted as well as how we publish editorial photography. This evolution into social media commands the ongoing conversation about fair compensation for photographers. That conversation has to include informing clients of the value in paying fair rates, especially when photographers can bring in potential clients from their own following. It was definitely an impressive panel of experts this year and it would be an honor to work with any of them.

We are so excited to be hosting our first fundraiser, with 100% of proceeds benefitting SafePlace, at the kick off party for the 3rd annual Texas Photo Roundup.

Nationally and internationally recognized Texas photographers have donated prints for the auction including Dan Winters, Jody Horton, Wyatt McSpadden and many more. Agave Print has generously donated printing services and Hops & Grain and Treaty Oak will provide libations for the evening. ALC Steaks will be on hand to share their signature appetizers.

In keeping with ILTP’s mission of giving back to the Texas community, 100% of proceeds from the auction will go to SafePlace. Safe Place is an Austin-based non profit that provides safety for individuals and families affected by sexual and domestic violence. They have been working in Austin for 40 years, providing extensive community outreach, education and prevention programs.

Here are just a few of the prints that you can bid on! Bidding will take place Thursday, February 28, 7:30 – 9:30pm. Hope to see you there!

828 West 6th Street
Austin, Texas 78703
7:30 – 10:30 pm (bidding from 7:30 – 9:30 pm)

Parking available in the parking garage directly behind GSD&M (enter on Henderson).

Huge thanks to Jennifer Whitney for organizing this print auction!


© Adam Voorhes


©Dennis Darling


© Lisa Krantz


© Scott Dalton



Who: Jeff Stephens

What: D Magazine Home Design Special Issue

Jeff Stephens ©

Jeff Stephens ©

Jeff Stephens ©

Jeff Stephens ©

Wood styled by Jay Evers

Blue Tape was a personal project.

Special thanks to all of the sponsors of the 2014 Texas Photo Roundup!






Media Sponsors


Creative Community Support by

The Roundup is right around the corner (Feb 27 – March 1) and although many events are sold out, there are still some great, and affordable, opportunities to be a part of the festivities.

The following events are $10 or less, or free!


Behind the scenes tour of Magnum Collection at Ransom Center - Free but Space is limited so you MUST Register. (Update: As of 2/14/14 this event is sold out)


Public kick off party at GSD&M - Free Space is limited so you MUST RSVP.


Guerrilla Marketing, presented by Photoshelter - Free for ACP, ASMP and Photoshelter members, $10 for others


Larry Fink lecture and book signing - ACP Members $5, ASMP Members, Students, Military, Retired $15, Non-members $25


©LarryFink_Fashion, Detour_1-99(Plimpton)


Websites that Work, presented by Wonderful Machine - Free for ACP, ASMP and Wonderful Machine members, $10 for others



© Scott Newton

© Scott Newton


© Dennis Burnett
We’d love for you to join us! Registration links at


The countdown is on to the 3rd Annual Texas Photo Roundup! We are so excited to be bringing so many creative people together in fabulous Austin, Texas.

To celebrate, we’re giving away one amazing prize: a spot in the 2-day Andy Anderson workshop (a $975 value). This hands-on workshop will help photographers hone in on what it takes to make unique and compelling lifestyle images and portraits, while also staying true to the client’s needs.

How to enter: Post a photo of the oddest or most-loved item in your camera bag to Instagram and tag @ilovetexasphoto and @txroundup. Entries posted between 12:01am on Wednesday, February 5 and 11:59 pm on Wednesday, February 12 will be eligible.

One winner will be chosen at random and announced on Instagram on Thursday, February 13. If the winner does not confirm receipt of win by 11:59pm on Friday, February 14, a runner-up will be selected.

Andy Anderson began his photography career as the first staff photographer for Men’s Journal and currently shoots for some of the biggest and best advertising agencies in the world on brands such as Adidas, Asics, The US Army and Marines, Diner’s Club International, Dodge RAM, Emirates Air, Barbados Tourism, Fiji Tourism, GoRV, Harley Davidson, Hummer, Kodak, Liberty Mutual, Hyatt, Nike, Verizon, Visa, Western Union and numerous state tourism campaigns. His editorial clients include Outside, Stern,Audubon, Condé Nast Traveler, Town and Country and was instumental with Garden and Gun magazine success as the first contributing photographer. He was also one the 9 photographers whose work appeared in the RAM-GOD CREATED A FARMER Super Bowl Commercial in 2013.

His work has been recognized by numerous award shows, The New York Art Directors Club, Communication Arts, and Graphis and was nominated for Life Magazine “Eisie Award” for excellence in photojournalism. He was a finalist for the MPA Kelly awards for Creative Excellence In Magazine Advertising and winner of the Gold Addy Award for self-promotion in print advertising. The Forbes Gallery has work of his in their permanent collection and his work was featured in an exhibition at The Art Institute of Boston. He was given the opportunity to be one of twelve select photographers invited to document the XIX Olympic Winter Games in Salt Lake City.

Who: Justin Clemons

What: The Ticker & Wall Street Journal

Read about Justin’s experiences below.

Justin Clemons ©

Justin Clemons ©

DCEO-Playful-web-1 DCEO-Playful-web-2 2013_12_28_cmyk_NA_04

Recent tears from Justin Clemons and his reflections on the shoot

DCEO for The Ticker
“After much brainstorming I came up with the idea that I could have him physically forming a CEO out of clay, with the idea that he is “molding” or “shaping” the CEO’s of tomorrow. The photo editor loved it, and I thought it turned out pretty successful”

.WSJ Mark Cuban
“Sometimes on TV he is very loud and in your face, and other times on Shark Tank he seems very easy going and kind even. Turns out I got the kind and patient Mark, which I was thankful for. We talked about Shark Tank, our kids and the Mavericks, it was really cool. I got three different looks with him in about 15 minutes and we were done. I do really like the image that WSJ picked”.

Who: Jody Horton 


What Jody had to say about the shoot below.

0114_OnTheTable_1 copy

“Oysters are my favorite subjects to photograph.

These images of a commercial oyster harvest in East Galveston bay were featured in this month’s issue of Houstonia Magazine, along with an article by food writer and oyster expert Robb Walsh.

Thanks to Tracy Woody at Jeri’s Seafood in Smith Point for allowing me to see their operation and tag along on a dredge.” – Jody Horton

Santa Elena ©Christa Blackwood

Santa Elena ©Christa Blackwood

Who: Christa Blackwood

WhatSilver and Ink: Christa Blackwood begins January 10.  An Artist Reception will be held on January 24, from 6-8pm.

Where: Photo Methode Gallery, Austin, Tx

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ILTPbuzzWe’re tickled pink to be featured as one of BuzzFeed’s 16 Awesome Instagram Accounts From Deep In The Heart Of Texas! Want to take over the baton or check out some more photos? Click here.

Also, congrats to some of our former instagrammers who were also featured: John Dunaway (@abstractconformity) and Drew Anthony Smith (@drewanthonysmith)!

We’re looking for someone to take over running our Instagram account for the next few months. This involves corresponding, scheduling, and posting on our account.  As a thank you to whoever helps us, we are offering FREE entry into ALL of the panels at Texas Photo Roundup. If you’re interested, let us know.